Tracking the ongoing media mania over alleged parallels to The Great Depression

I am endeavoring to track the current media mania of attempting to draw parallels between the current economic situation and The Great Depression. I am doing this by using Google News to count the total number of "news" references to the phrase "The Great Depression" in the previous 24 hours. I have been doing this for a year now.

• 1/10/2009: 411 hits (one year ago)
• 1/30/2009: 319 hits
• 2/6/2009: 308 hits
• 2/25/2009: 389 hits
• 3/10/2009: 306 hits
• 3/24/2009: 285 hits
• 4/9/2009: 93 hits
• 4/28/2009: 184 hits
• 4/30/2009: 195 hits
• 5/7/2009: 184 hits
• 5/21/2009: 167 hits
• 6/5/2009: 99 hits
• 7/8/2009: 170 hits
• 7/22/2009: 177 hits
• 7/29/2009: 189 hits
• 8/14/2009: 169 hits
• 8/20/2009: 168 hits
• 8/26/2009: 168 hits
• 9/2/2009: 147 hits
• 10/13/2009: 158 hits
• 10/22/2009: 208 hits
• 10/29/2009: 246 hits
• 11/3/2009: 176 hits
• 11/17/2009: 133 hits
• 11/24/2009: 160 hits
• 12/4/2009: 205 hits
• 12/10/2009: 158 hits
• 12/23/2009: 156 hits
• 12/30/2009: 164 hits
• 1/12/2010: 151 hits

Now it is almost starting to look as though the "mania" is subsiding, at least a little. Whether a true trend is emerging remains to be seen.

One possibility for the stabilization is that the term "resonates" and that the media is more than happy to cling to a term that almost assures that readers will pay attention. How long will it continue to "resonate"? Maybe until the overall economy and employment are reliably rising month after month for at least six months.

A fair amount of the usage at this stage is not comparison directly to The Great Depression, but simply using The Great Depression as a sort of bookend as in "since the Great Depression." Still, the media is clearly getting a lot of mileage out of the term even if they are not adding much in the way of useful information or enlightenment.

My current belief is that the media mania over "The Great Depression" will continue until the current recovery from the recession has advanced to the point where a monthly gain of employment is no longer a calming surprise and once again becomes taken for granted. We may need to see a decline of a million or more in unemployment and an even greater gain in employment before that happens.

-- Jack Krupansky